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Meet trailguide, Wallabout’s proprietary AI assistant designed to power your growth marketing with precision and efficiency. Built to streamline strategy, scale experimentation, and organize your data, trailguide brings together three core pillars:🔥 Campfire – The strategic hub where data and marketing come together. Whether you're mapping customer journeys, refining messaging, or optimizing engagement, Campfire helps shape smarter, data-driven strategies.🌎 Data Maps – A structured system for organizing and managing your data taxonomy, ensuring clean, actionable insights that fuel every marketing move.🏔️ Campaign Blazer – A powerful toolset for scaling campaign experiments, testing creative, and driving performance at speed—without sacrificing personalization or impact.AI is only as powerful as the people who use it. trailguide is designed to complement Wallabout’s hands-on consultancy, combining cutting-edge automation with expert strategy to help you build smarter, more scalable marketing programs.

Vendor Selection + Implementation

Wallabout specializes in its data and marketing technology stack recommendations and implementations, whether you need validation of existing tools or an in-depth overhaul for a brand new stack.Depending on what is the highest priority to your team, Wallabout can focus on MarTech cost savings, long-term growth, or overall cleanup and optimization.

Lifecycle Marketing

Wallabout specializes in managed services for Lifecycle Marketing, helping you maximize the potential of customer engagement platforms. From email and push notifications to SMS and in-app messaging, we take the complexity out of running campaigns across channels.Our team works as an extension of yours, ensuring seamless execution, personalized customer experiences, and measurable results—all while keeping your operations efficient and scalable.

Acquisition + Optimization

Wallabout offers expert managed services for Acquisition and Optimization, helping you attract, convert, and retain high-value customers. From crafting impactful ad strategies to fine-tuning landing pages and optimizing conversion funnels, we focus on driving measurable growth.Our team partners closely with yours, leveraging data-driven insights and cutting-edge tools to refine campaigns, scale efficiently, and maximize ROI. With Wallabout, you’ll turn prospects into loyal customers and ensure every step of the acquisition journey is optimized for success

Data + Growth Operations

With a strong data infrastructure and marketing technology stack in place, Wallabout uses it's experience working with small and large teams to help you stay organized and efficient.This includes a Center of Excellence and an internal working process that looks to help automate operations as well as optimize for a personalized customer experience.

Human-Led, AI-Assisted

Wallabout leverages cutting-edge AI assistance and proprietary in-house tools to supercharge your growth marketing efforts. At the core of our approach is trailguide, our proprietary AI assistant, designed to streamline goal setting, build precise data taxonomies, and scale lifecycle marketing strategies with unparalleled efficiency.trailguide acts as a force multiplier for your marketing team, automating complex workflows, optimizing segmentation, and providing actionable insights that drive measurable outcomes. But we believe AI is only as powerful as the people who manage it. That’s why our team combines advanced technology with deep marketing expertise, ensuring every initiative is data-informed, highly personalized, and optimized for real-world impact.With trailguide and our expert team working together, we deliver smarter, faster, and more meaningful results for your business.

Goal-Oriented Discovery

Leveraging over ten years of experience, Wallabout considers your business and customer goals in creating a comprehensive growth marketing strategy.The Wallabout Audit & Discovery Sprint is collaborative and fast-paced, allowing your team to get your stack and operations in order.

In-House + Fully Integrated

Wallabout acts as your dedicated in-house lifecycle marketing team, seamlessly integrating with your internal processes to drive results. We work as an extension of your team, aligning with your goals, tools, and operations to deliver tailored lifecycle marketing strategies. From onboarding to retention, we ensure every touchpoint strengthens your customer relationships and fuels growth—making your success our priority.

Wallabout has been using marketing and analytics tools for over 10 years across all industries. Here are just some trusted certified partners.

Wallabout are experts when it comes to designing and implementing a modern growth stack. Best-in-class or all-in-one, Wallabout has seen it all and know how to get the most out of these complex systems.

Wallabout is a fully remote network of seasoned freelance growth marketers and technologists, ready to deploy whenever you need them.Wallabout's flexible model ensures projects are resourced efficiently while optimizing expertise at every step. All team members, including engineering resources, are based in the United States, guaranteeing top-tier quality and collaboration.

Mel Flores
Growth Consultant

Andrew Akindele
Growth Engineer

Zuilla Avanzato
Growth Consultant

Angie Cho
Growth Consultant

Jai Desai
Growth Consultant

Wallabout Collective was founded to connect growth-minded technologists with clients seeking a partner who truly understands their business, provides honest guidance, and delivers a meaningful path forward.Founder David Reyneke brings over 10 years of experience building growth practices for leading brands, including HBO, Verizon Wireless, SoulCycle, IBM, Grove Collaborative, Lilly Pulitzer, and more.

Founder - David Reyneke